Legendary Swimshow To Celebrate 30th Anniversary With Celebrity Lines and Designs
Global show to make a splash July 21-24 at Miami Beach Convention Center
Miami, FL 6/13/2012 02:37 PM GMT (WooEB)
Just in time for the
heat of summer and the splash of the 2012 London Summer Olympics, the Swimwear
Association of Florida’s SwimShow is celebrating its 30th anniversary by debuting swim lines
never before seen at the show. The expanded global trade show will welcome more
than 7,500 buyers from 60 countries.
“In honor of our 30th year of presenting the largest and
longest-running swim show in the world, we are thrilled to unveil several
exciting swim lines for the very first time at our show,” said Judy Stein,
Executive Director of the Swimwear Association of Florida. “All of these
amazing brands offer the appeal, energy and design that will brighten beaches
and inspire outdoor activity from season to season across the globe.”
In particular, the swimwear lines being
showcased at the SwimShow for the first time are:
1. Tori Praver Swimwear:
Created by Sports Illustrated model Tori Praver, this collection is
inspired by her lifelong love of the beach lifestyle and has been featured in
numerous national publications. The line includes separates, monokinis and
cover-ups for a variety of beach events.
2. Strong Boalt: This
new line of luxury men’s swimwear features seasonal prints inspired by
saltwater life in Florida and the Caribbean. Created by Palm Beach resident
Amanda Boalt, the suits are made from premium quality, quick-drying materials
for a modern fit and are a great addition to the growing men’s swimwear market.
3. Lauren Moffatt: Named a “Designer to Watch” by
both WWD and Vogue,
Lauren Moffatt is recognized for her trendsetting vintage-chic collections. Her
passion for art translates into unique color, texture and details in her
swimwear collection.
4. Theodora & Callum: Recognizing that the SwimShow
is much more than just swimsuits, this hot line of cover-ups debuted in 2011.
With eclectic prints and exotic colors, these cover-ups take women to and from
the beach with style.
5. Lise Charmel: Introducing their exquisite
line of swimwear to the U.S. market for the first time, Lise Charmel focuses on
beautiful materials for her swimsuits and her lingerie collection.
As the premier resource for buyers from all
swimwear categories with more than 2,500 lines from across the world, this
year’s SwimShow will also feature iconic women’s,
men’s and children’s swimwear companies including Milly, Shoshanna, Roidal, Manuel
Canovas, Seafolly, Jets, Despi, Delfina, Maryan Mehlhorn, Luli Fama, Heidi
Klein, Lenny, Natori, Calvin Klein, Ralph Lauren, Parke & Ronen, Body
Glove, Emamo, L*Space, Vitamin A, Roxy, Zimmermann, and many more.
“We are thrilled to have created the most
exciting must-attend trade event of the year, and we always love sharing a
sneak peak of both renowned and new swimwear brands, legends and designs,” said
Stein. “This year, there are more incredible designers and lines than ever to
dive into, and we can’t wait to open our doors to all of them next month.”
Driven by relaxed dress codes, increased focus
on body care and the growth of the beauty and spa industries, the world market
for swimwear is expected to reach $17.6 billion by 2015, according to a recent
Global Industry Analysts report. Americans spent more than $4.1 billion on
swimwear last year, a marked increase from just $845 million in 1990, according
to market research from the NPD Group. Likewise, another recent NPD survey
revealed that the average woman owns at least four swimsuits and purchases at
least two new looks every season. These are the kind of sales figures that
are driving an increasing number of manufacturers to dive into the swimwear
pool.
The SwimShow has partnered with the Miami Beach
Convention Authority to offer increased access to the endless possibilities of
South Beach with negotiated rates at hotels, complimentary transportation and
an onsite concierge. Full of activity, events and shopping and the ideal
partner for the swimwear industry, South Beach is a premier resort destination
with designer boutiques, world-class hotels, five-star dining, beautiful
beaches, and captivating nightlife.
About the Swimwear Association of
Florida
Founded in 1982, the Swimwear Association of
Florida produces and organizes SwimShow,
the longest-running and largest annual swimwear trade show. Located at the
Miami Beach Convention Center, the event features 2,500 lines, attracts
thousands of attendees and is recognized as a global industry leader in trends,
news and business transactions. For more information, please visit
www.swimshow.com
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